Saturday, September 24, 2016

Flight of Fancy... Oct 7



Flight of Fancy
Opening reception is October 7th from 6PM- 9PM
It’s part of the IDADA First Friday Art tour at Indiana Landmarks, the Rapp Family Gallery
located at 1201 Central Ave. Indianapolis, IN 46202
A group show focused on artists who explore subconscious thoughts, dream like scenes, and surreal visions.
Complimentary beverages, appetizers, themed entertainment , and an avant garde fashion show showcasing the collaborated work of Wazeil (artist name), David Slivka, and Tyson White.
All ages, all are welcome. Free downtown parking and free entry


http://wishtv.com/2016/09/20/flight-of-fancy/

Thursday, August 18, 2016

Fountain Square Art Fair!!!

Fountain Square Art Fair!!!


When: Sat., Sept. 19, 12-6 p.m. 2015
Price: $0
                                       
www.discoverfountainsquare.com/events/annual/art-squared
http://www.nuvo.net/indianapolis/art-squared/Event?oid=3504218 
www.jdbills.com
      
The Fountain Square Art Festival, aptly named Art Squared, is on September 19th and free for all. Art Squared has three great Art events: Masterpiece in a Day, Fountain Square Art Parade, and the Fountain Square Art Fair. Bring your favorite creating supplies or just yourself and get ready for a fun-filled artsy day! Art Squared: Make Art. Be Art. Buy Art.                        

Thursday, May 19, 2016

New book release...


The latest release of Barbara M. Lantz... Soul On Fire!

Her passionate request oozed from her ethereal layers. Sarah was a hot-blooded woman. Her deep love of sexual pleasures was well known amongst the European elite. Maurice’s father was one who ate heartily from the depths of her carnal orchards. One to love was in fact a tall order for the part in this play. Sarah’s play… Sarah’s GRAND play. One that was about to stretch out into the realms of death. Her fear began to overcome her strength. It took her last ounce of strength to utter her response. The angel peered into the depths of her soul. Beyond Sarah, beyond all the other names she had ever been called, was this essence, this place where her soul was created. “Your acceptance of the boon has been granted,” the angel whispered softly into her ear. His voice was Sarah’s only connection to the material world.

Wednesday, May 18, 2016

Creativity in Advertising

Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Advertisers often turn to advertising agencies for the design and development of campaigns and ads, which can lead to tension regarding the influence of creativity.

Creative Team
The creative team consists of people at an ad agency who collaborate on the creative concept for an advertising campaign. Typically, this includes copywriters, art directors or designers, and account planners. Account planners convey the needs and interests of the clients to the ad designers so they understand the objectives before and during the creative process. Copywriters provide the text or verbal copy for the ad, while art direction provides the visual elements, such as illustrations and design. Copy and visual components must be in synch for creative cohesion in the message.

Creative Strategy
Prior to developing ads, the copy team formulates a creative concept or strategy. This is the theme of a campaign that will carry through all executions and serve as the foundation of the message you want to get across to target customers. Internet service provider GoDaddy.com used a strategy of sensual messages to attract attention and drive customers to the company's website where they learn about products and services. Progressive insurance has relied on a character named "Flo" for several years to explain its products and services to audiences.

Branding
Creativity can give meaning to brands in many ways. A prominent example of the impact of creativity is Kohler. A leading provider of bathroom and kitchen products, including faucets, showers, sinks and toilet bowls, Kohler has relied on extremely abstract magazine ads created by professional artists and very creative television commercials to create its "bold" image. The company's magazine ads normally depict a product in an abstract setting with no copy other than the tagline "The bold look of Kohler." The company has managed to use creativity to turn uninspiring products into a reputation for sophistication and luxury.

Tension
Though company executives and ad agency creatives all understand the role of creativity, tension often develops in its use in advertising. The creative team normally develops thumbnail sketches and rough layouts to present to the advertiser before following through on ideas. While advertisers turn to creative professionals for fresh ideas and talent, they often express reluctance at overly abstract or hyper-creative messages. The line between being too obvious and going beyond subtlety to an unclear message is very fine. Creatives often have to persuade executives to buy in to a creative concept, often with the support of test market research.
http://smallbusiness.chron.com/role-creativity-advertising-61394.html

Friday, February 19, 2016

Pop Art History!



In the Beginning:

Pop Art was born in Britain in the mid 1950s. It was the brain-child of several young subversive artists - as most modern art tends to be. The first application of the term Pop Art occurred during discussions among artists who called themselves the Independent Group (IG), which was part of the Institute of Contemporary Art in London, begun around 1952-53.
Pop Art appreciates popular culture, or what we also call “material culture.” It does not critique the consequences of materialism and consumerism; it simply recognizes its pervasive presence as a natural fact.
Acquiring consumer goods, responding to clever advertisements and building more effective forms of mass communication (back then: movies, television, newspapers and magazines) galvanized energy among young people born during the Post-World War II generation. Rebelling against the esoteric vocabulary of abstract art, they wanted to express their optimism after so much hardship and privation in a youthful visual language. Pop Art celebrated the United Generation of Shopping.

How Long Was the Movement?

The movement was officially christened by Lawrence Alloway in his article "The Arts and Mass Media," Architectural Record (February 1958).
Art history text books tend to claim that Richard Hamilton's Just What Is It that Makes Today's Home So Different and So Appealing? (1956) signaled that Pop Art had arrived on the scene. The collage appeared in This Is Tomorrow at Whitechapel Art Gallery in 1956, so we might say that this work of art and this exhibition mark the official beginning of the movement, even though the artists worked on Pop Art themes earlier in their careers.
Pop Art, for the most part, completed the Modernist movement in the early 1970s, with its optimistic investment in contemporary subject matter. It also ended the Modernism movement by holding up a mirror to contemporary society. Once the Postmodernist generation looked hard and long into the mirror, self-doubt took over and the party atmosphere of Pop Art faded away.

What Are the Key Characteristics of Pop Art?

  • Recognizable imagery, drawn from popular media and products.
  • Usually very bright colors.
  • Flat imagery influenced by comic books and newspaper photographs.
  • Images of celebrities or fictional characters in comic books, advertisements and fan magazines.
  • In sculpture, an innovative use of media.

Historic Precedent:

The integration of fine art and popular culture (such as billboards, packaging and print advertisements) began way before the 1950s. Gustave Courbet's Bonjour, Mr. Courbet (1855) symbolically pandered to popular taste by including a pose taken from the inexpensive print series called Imagerie d’Épinal which featured moralizing scenes invented by Jean-Charles Pellerin. Every schoolboy knew these pictures about of street life, the military and legendary characters. Did the middle class get Courbet's drift? Maybe not, but Courbet did not care. He knew he had invaded "high art" with a "low" art form.
Picasso used the same strategy. He joked about our love affair with shopping by creating a woman out of a label and ad from the department Bon Marché Au Bon Marché (1914) may not be considered the first Pop Art collage, but it certainly planted the seeds for the movement.

Roots in Dada

Marcel Duchamp pushed Picasso's consumerist ploy further by introducing the actual mass-produced object into the exhibition: a bottle-rack, a snow shovel, a urinal (upside down). He called these objects Ready-Mades, an anti-art expression that belonged to the Dada movement.

Neo-Dada, or Early Pop Art:

Early Pop artists followed Duchamps' lead in the 1950s by returning to imagery during the height of Abstract Expressionism and purposely selecting "low-brow" popular imagery. They also incorporated or reproduced 3-dimension objects. Jasper Johns' Beer Cans (1960) and Robert Rauschenburg's Bed (1955) are two cases in point. This work was called "Neo-Dada" during its formative years. Today, we might call it Pre-Pop Art or Early Pop Art.

British Pop Art:

Independent Group (Institute of Contemporary Art)
  • Richard Hamilton
  • Edouardo Paolozzi
  • Peter Blake
  • John McHale
  • Lawrence Alloway
  • Peter Reyner Banham
  • Richard Smith
  • Jon Thompson
Young Contemporaries (Royal College of Art):
  • R. B. Kitaj
  • Peter Philips
  • Billy Apple (Barrie Bates)
  • Derek Boshier
  • Patrick Canfield
  • David Hockney
  • Allen Jones
  • Norman Toynton

American Pop Art:

Andy Warhol understood shopping and he also understood the allure of celebrity. Together these Post-World War II obsessions drove the economy. From malls and to People Magazine, Warhol captured an authentic American aesthetic: packaging products and people. It was an insightful observation. Public display ruled and everyone wanted his/her own fifteen minutes of fame.
New York Pop Art:
  • Roy Lichtenstein
  • Andy Warhol
  • Robert Indiana
  • George Brecht
  • Marisol (Escobar)
  • Tom Wesselmann
  • Marjorie Strider
  • Allan D'Arcangelo
  • Ida Weber
  • Claes Oldenberg - common products made out of odd materials
  • George Segal - white plaster casts of bodies in everyday settings
  • James Rosenquist - painting that looked like collages of advertisements
  • Rosalyn Drexler - pop stars and contemporary issues.
California Pop Art:
  • Billy Al Bengston
  • Edward Kienholz
  • Wallace Berman
  • John Wesley
  • Jess Collins
  • Richard Pettibone
  • Mel Remos
  • Edward Ruscha
  • Wayne Thiebaud
  • Joe GoodeVon Dutch Holland
  • Jim Eller
  • Anthony Berlant
  • Victor Debreuil
  • Phillip Hefferton
  • Robert O’Dowd
  • James Gill
  • Robert Kuntz

Sources:

Lippard, Lucy with Lawrence Alloway, Nicolas Cala and Nancy Marmer. Pop Art.
London and New York: Thames and Hudson, 1985.
Osterwald, Tilman. Pop Art.
Cologne, Germany: Taschen, 2007.
Francis, Mark and Hal Foster. Pop.
London and New York: Phaidon, 2010.
Madoff, Steven Henry, ed. Pop Art: A Critical History.
Berkeley: University of California, 1997.
http://arthistory.about.com/od/modernarthistory/a/Pop-Art-Art-History-101-Basics.htm

Friday, February 12, 2016